Version November 2019
Table of Contents
1. Joint controller for the processing of personal data
The purposes and means
of processing personal data when visiting our Facebook page
https://www.facebook.com/MICEServiceGroup ("Facebook page") are determined jointly
by MICE Service GmbH, Charlottenstraße 18, 10117 Berlin, Germany ("MICE Service
and Facebook Ireland Ltd. ("Facebook") in accordance with Art. 26 EU General Data Protection Regulation (GDPR). This results from the fact that by setting up such a page, MICE Service GmbH as the operator of the Facebook page grants Facebook the opportunity to set cookies on the computer or any other device of the person who visits the Facebook page ("Visitor") regardless of whether the visitor has a Facebook account.
Within the framework of this joint responsibility, Facebook has the primary responsibility under GDPR for the processing of Insights data and fulfils all obligations under GDPR with respect to the processing of Insights data (including Article 12 and 13 GDPR, Article 15 to 22 GDPR and Article 32 to 34 GDPR). In addition, Facebook makes the principal information concerning this Page Insights Addendum available to the data subject (the relevant "Page Insights Controller Addendum" can be found here: https://www.facebook.com/legal/terms/page_controller_addendum).
We hereby inform you that you are using this Facebook page and its features on your own responsibility. This particularly applies to the use of interactive features (especially commenting, sharing, rating).
2. Name and address of the joint controller
a) The primary controller is:
Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland
b) The secondary controller is:
3. Contact details of the data protection officer for the primary controller, Facebook
You can contact the data protection officer for the primary controller, Facebook, at the following link:
4. Name and address of the data protection officer for the secondary controller
The data protection
officer for the secondary controller MICE Service GmbH listed under 2.b) can be
Dachauer Str. 65
+49 89 7400 45840
5. Legal basis for the processing of personal data
Insofar as we obtain consent from the data subject for processing operations involving personal data, Art. 6 (1) Sentence 1 (a) of the GDPR serves as the legal basis for the processing of personal data.
When the processing of personal data is necessary for the performance of a contract to which the data subject is party, Art. 6 (1) Sentence 1 (b) GDPR serves as the legal basis. This also applies for processing operations that are necessary in order to take steps prior to entering into a contract.
Insofar as processing
is necessary for compliance with a legal obligation to which MICE Service GmbH
or Facebook is subject, Art. 6 (1) Sentence 1 (c) GDPR serves as the legal
In the event that processing is necessary to protect the vital interests of the data subject or of another natural person, Art. 6 (1) Sentence 1 (d) GDPR serves as the legal basis.
If processing is
necessary to preserve a legitimate interest of MICE Service GmbH, Facebook or a
third party, except where such interests are overridden by the interests or
fundamental rights and freedoms of the data subject, Art. 6 (1) Sentence 1 (f)
GDPR serves as the legal basis for processing.
6. Option of objection and removal
The visitor has the right to withdraw consent to the processing of personal data at any time (see also rights of the data subject). If users contact us via email, they can object to the storage of their personal data at any time.
The collection of data to display the Facebook page and the storage of data in logfiles is required for the operation of the Facebook page. Accordingly, the visitor has no option of objection in this regard.
7. Rights of the data subject
If your personal data is processed, you are considered a data subject as defined by the GDPR and you are entitled to the following rights with respect to the controller:
The right to obtain
confirmation regarding the personal data stored by MICE Service GmbH or
Facebook concerning you;
The right to rectification, erasure or restriction of processing concerning your personal data;
The right to object to
processing that serves the legitimate interests of MICE Service GmbH or
Facebook, a public interest or profiling, unless MICE Service GmbH or Facebook
can demonstrate compelling legitimate grounds for the processing which override
your interests, rights and freedoms, or if processing is necessary for the
assertion, exercise or defence of legal claims;
Right to portability of data;
Right to lodge a complaint with a supervisory authority;
Right to withdraw your consent to the collection, processing and use of your personal data at any time with future effect.
If you wish to exercise your rights, you can address your concern either to MICE Service GmbH or to Facebook. For this you can, for example, use the contact details listed above. If you contact us, we will forward your enquiry to Facebook if it concerns questions regarding the processing of Insights data. Facebook will respond to enquiries in accordance with our obligations under the Page Insights Addendum.
II. PROCESSING OF PERSONAL DATA BY MICE Service GmbH
1. Purpose of data processing
MICE Service GmbH
maintains online pages on social networks to communicate with interested
parties and users who are active on these networks and to inform them about our
products, events and new developments. If you access our Facebook page
(regardless of whether you are logged in to your Facebook account or not), your
browser will transfer certain technically necessary data to the web server
controlled by Facebook. Facebook also uses so-called "cookies". Cookies are
small text files stored by your browser in your device’s memory. Cookies placed
by Facebook are intended to enable MICE Service GmbH as the operator of the
Facebook page to obtain statistics that Facebook creates based on visits to
this page in order to control the marketing of our activities.
2. Description and scope of data processing
As the operator of the
Facebook page, MICE Service GmbH can obtain anonymous statistical data
concerning the visitors to our Facebook page using the feature Facebook Page
Insights, which Facebook provides free of charge as a non-modifiable component
of the user relationship. This data is collected using cookies set by Facebook
that each contain a unique user code and are stored by Facebook on the
visitor’s device. The user code, which can be linked with the login data of
users that are registered with Facebook, is collected and processed when the
Facebook page is accessed.
In particular, the fan page operator can obtain demographic data prepared by Facebook regarding its target group – and therefore the processing of this data – for instance trends concerning the age, gender, relationship status and professional situation, information about the lifestyle and interests of the target group and information about purchases and online purchasing behaviour of the visitors to its page, the categories of goods or services that interest them most, as well as geographical data that inform the operator where special ad campaigns should be conducted or events should be organised, and which enable the operator in general to offer information that is as target-oriented as possible.
Although the visitor
statistics prepared by Facebook are exclusively transmitted to MICE Service
GmbH as the operator of the Facebook page in anonymous form, the preparation of
these statistics is based on the prior collection, through the cookies placed
by Facebook on the visitor’s device, and the processing of this visitor’s
personal data for these statistical purposes. You can find more information
about Facebook Page Insights at:
In addition to this automatically collected, anonymous data, we also process data that you have voluntarily provided to us, for instance in comments on posts or when establishing contact.
If you click the link
to https://www.miceservice.de/datenschutz-facebook (the page you are currently
visiting) that is placed on the Facebook fan page of MICE Service GmbH, you
will be forwarded to a subpage of the MICE Service GmbH website. Personal data
for these pages here: https://www.miceservice.de/datenschutz
3. Erasure of data and duration of storage
Personal data will be
deleted or blocked as soon as the purpose of storage no longer applies. Storage
can be extended beyond this period if this is provided for by European or
national legislature in the regulations, laws or other provisions of Union law
to which MICE Service GmbH is subject. Data will also be blocked or deleted
after the expiration of a storage period prescribed by the abovementioned
regulations unless continued storage of the data is necessary for concluding or
performing a contract.
III. PROCESSING OF PERSONAL DATA BY FACEBOOK
1. Purpose of data processing
According to its own statements, Facebook processes the personal data of users for the following purposes:
- Provision, personalisation and improvement of Facebook products;
- Provision of metrics, analysis and other Facebook services;
- Promotion of safety, integrity and security;
- Communication with Facebook users;
- Research and innovation for social purposes.
More information about Facebook’s legitimate interests regarding the processing of personal data can be found here: https://www.facebook.com/about/privacy/legal_bases
2. Description and scope of data processing
a) What types of information are processed by Facebook?
To provide Facebook products it is necessary for Facebook to process information concerning visitors. The types of information collected by Facebook depend on how the visitor uses Facebook products. The following information may be processed by Facebook:
Matters transacted and provided by visitors and others such as information about how the visitor uses Facebook products, information about transactions carried out on Facebook products or information about the persons, pages, accounts, hashtags and groups with which the visitor is associated.
Device information such as device attributes, identifiers, network and connections as well as cookie data.
Information from partners, meaning that advertisers, app developers and publishers can send Facebook information using Facebook business tools such as social plugins (e.g. the "Like" button), Facebook login or the Facebook pixel. These partners provide Facebook with information about the activities of the visitor outside of Facebook.
When you access a Facebook page, the IP address communicated by your device is transmitted to Facebook. According to Facebook, this IP address will be anonymised (for "German" IP addresses) and deleted after 90 days. Facebook also stores information about its users’ devices (especially as part of the feature "log-in notification"); it is possible that Facebook will be able to attribute IP addresses to individual users in this context.
If you want to prevent this, you should log out of Facebook or deactivate the feature "Stay logged in", delete the cookies stored on your device, close and restart your browser. This will delete Facebook information that could be used to identify you directly. This allows you to use our Facebook page without your Facebook ID being disclosed. If you access interactive features on the page (Like, Comment, Share, Message etc.), a Facebook login window will appear. If you log in again, you will once more be identifiable to Facebook as a specific user.
You can find details about how to manage or delete information stored concerning you on the following Facebook help pages: https://de-de.facebook.com/about/privacy.
b) How is the information processed by Facebook shared with others?
Facebook collaborates with third-party partners who help Facebook provide and improve its products or use Facebook business tools to increase business. In this context, Facebook may share information with the following third-party partners:
- Partners that use Facebook analytical services;
- Partners for metrics;
- Partners who offer goods and services through Facebook products;
- Suppliers and providers;
- Researchers and academics;
- Criminal authorities and enforcement authorities or legal enquiries.
c) How does Facebook process and transfer data as part of its global services?
Facebook shares information globally both internally between Facebook companies and externally with its partners as well as the persons or organisations with whom the visitor is connected anywhere in the world and with whom the visitor shares content. In this process, data may also be transmitted and processed in the USA or other third countries that do not provide an adequate level of data protection. In this regard, Facebook uses the standard contracting clauses approved by the European Commission and bases its operations on the adequacy decisions passed by the European Commission concerning specific countries.
Facebook Inc., the parent company of Facebook in the USA, is certified under the EU-US Privacy Shield agreement and is therefore committed to complying with European data protection guidelines. More information about Facebook’s Privacy Shield status can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
3. Erasure of data and duration of storage
Facebook stores data until it is no longer required to provide its services and Facebook products, or until the user’s Facebook account is deleted, whichever happens first. This is a case-by-case determination and depends on factors such as the nature of the data, why it is collected and processed, and the relevant legal or operational storage requirements.